Affle- Microsoft in strategic alliance

PANAJI
Posted on 2009-02-16
Affle has announced a global strategic relationship with Microsoft. This relationship is expected to add significant value to both companies. Affle will be able to leverage Microsoft’s expertise and relationships in the mobile media eco-system to quickly scale its business globally. Affle’s SMS2.0 service will also be able to help boost the usage of many of the Windows Live services and MSN content on mobile, and also create a large volume of new mobile advertising inventory. As part of this working relationship, Microsoft has also become a minority shareholder in Affle.